So, lots of folks seem to be buzzing about the new Gap commercial that mentions Solstice in the same breath as Christmas, Chanukah and Kwanzaa. The general trend that I see breaks down like this:
- Pagans – “Ooh, cool! We’ve arrived!”
- Most other commentators – “It’s the end of civilization!”
Setting aside the fact that the ad is really… freakin’… annoying, I don’t see anything even faintly holiday-oriented about it, despite the “you’re-all-customers-to-us” cross-cultural name-checking. The basic message is “screw everything, just come give us your money”; I’m actually not all that stoked about getting mainstreamed in this context. It puts me in mind of Annyikha’s frightening vision of a commercialized Anthesteria (link is a bit… freewheeling and possibly NSFW, so be warned).
I’m also kind of peeved that, based on the commentary I’m seeing, this is feeding in to the common MSM trope of Pagans as a bunch of hedonistic hippies who don’t believe in anything. Plus, did I mention it’s annoying? :p And Adam Sandler-esque (“Do whatever you wannakah”).